Portfolio

I grow diverse
winning teams.

I build autonomous teams and ship AI powered experiences customers and businesses love.

Portrait of Loe Lee
Now
Sr. Manager of Design at Vanta
Before
Zillow · HubSpot · Webflow
This site
My work and my values
Case 01 · Vanta · Sr. Manager of Design

Evolving and evaluating Vanta's AI Agent at warp speed.

Honing an approach, staffing a team, and championing a fast paced design, build, and evaluation of agents to empower GRC professionals to build trust.

Coming soonHands-on
Preview case study →
Vanta screen
Case 02 · HubSpot · Sr. Manager of Design

Helping small business marketers grow on their own.

How I led a team to solve for customer, product, and organizational problems to help SMB marketers onboard to CMS Hub in one day, not three months.

Leading at ScaleLaunched
Read the case →
app.hubspot.com/cms/onboarding
HubSpot screen
Case 03 · Zillow · Director of Design

Re-architecting sign-in for a housing super-app.

Zillow's sign-in experience needed a major upgrade to become a Housing Super App. At the time, it quietly hurt customers.

Hands-onIn flight
Read the case →
Zillow screen

I believe in…

01
Focus on the customer

Put customer empathy and customer needs at the center of what we do.

02
Decide with data

Harness customer and business insights to inform strategies, not personal opinions.

03
Grow with feedback

Nurture a feedback culture to accelerate growth, with feedback from customers, peers, managers, and direct reports.

04
Improve always

Do better and strive for excellence. Take time to reflect, document, and share stories.

In their own words

People I've grown.

The teams Loe has led, on a video call
The people. Designers, researchers, and managers Loe has grown. Many promoted, all still in touch.

“Loe is always advocating for her team, in an incredibly smart and kind way, always finding the right time to say the right thing. She is SO good at crafting a compelling narrative; it inspired me to uplevel.”

Jessica Prost
Principal Designer, Zillow

“Loe acted as a mirror for my work, helping me reflect on strengths and growth areas. She made sure I had the right projects and mentorship, key to achieving my goals and building my confidence.”

Lisa Covino
Senior Design Manager, HubSpot

“Loe coached me to a promotion, helping me assess my performance against the ladder and advocating for me with leadership, with frequent, honest feedback that sharpened my work.”

Jenna Clemens
Staff Product Designer, Gusto
Thought leadership

How I manage.

01Designing Design ManagementGreat designers don't need to start from scratch to become excellent design managers. They just evolve the tools they already have.LinkedIn ↗02An Empath's Guide to Healthy Teams & Happy CustomersTurn your empathy into a super power with these seven steps as a design leader.HubSpot · Medium ↗0315 Things to Consider for Your UX PortfolioPublished in UX Magazine: the 15 things I look for as a hiring manager.UX Magazine ↗04You're Still You When You're RemoteA houseboat in Fiji or a high rise in Australia. Great workers are great workers.LinkedIn ↗05Creating a User-Focused Cover Letter & RésuméHow to design for your hiring manager and your recruiters.HubSpot · Medium ↗
1:1 coaching

Coaching.

Have a tough boss? Looking to grow faster? I coach women and marginalized groups in tech to better understand themselves, the systems they operate within, and how to navigate them while staying true to themselves.

View coaching packages →